librarian – Learning Hub

The Power of Digital Marketing Effect on Business During the COVID-19 Crisis

July 30, 2024July 30, 2024Digital Marketing

The COVID-19 pandemic significantly impacted businesses worldwide, and digital marketing played a crucial role in helping companies adapt and survive during the crisis, and some key effects of digital marketing on businesses during the COVID-19 pandemic By Siuki, Helen

Instructor: Siuki, Helen

Group: BU Community

Course(s):

5/5 - (4 votes)

Tag(s): COVID-19, Digital marketing, Electronic commerce, Internet marketing, Marketing

Get inside the customer’s mind

July 4, 2024July 4, 2024Marketing

Get inside the customer's mind refers to the process of understanding and empathizing with the thoughts, feelings, preferences, and behaviors of customers or clients. It involves gaining insight into their motivations, needs, and desires in order to better serve them, meet their expectations, and create products or services that resonate with them. By Wichai Pornpratang

Instructor: Wichai Pornpratang

Group: BU Community

Course(s):

5/5 - (4 votes)

Tag(s): Behavior, Customer, Motivation, Product

BF021 Influencer Branding: KOL Planning Workshop

March 22, 2024May 16, 2024School of Communication Arts

การบรรยายเกี่ยวกับการวางแผน Influencer Campaign, KOL Planning Workshop, Influencer's Tiers, Consumer journey step, About Influencer Department โดยคุณพัชรนันท์ ด่านชัย เมื่อวันที่ 20 มีนาคม 2567

Instructor: พัชรนันท์ ด่านชัย

Group: BU Community

Course(s): BF021

5/5 - (4 votes)

Tag(s): Influencer, KOL, Planning, Workshop

EU after Brexit

February 16, 2024Entrepreneurship

Brexit has significant political, economic, and social implications for both the UK and the EU, as it involves the renegotiation of various agreements, such as trade, immigration, and security. By Prof. Dr. Holger Paschedag from Aschaffenburg University of Applied Sciences (UAS)

Instructor: Holger Paschedag

Group: BU Community

Course(s):

5/5 - (4 votes)

Tag(s): European Union, European Union--Great Britain

Introduction to ScienceDirect for Research

February 15, 2024February 16, 2024Library Online Tutorial

This is a method for researching information related to the ScienceDirect database, which covers research in fields such as business management, accounting, computer science, scientific decision-making, economics and finance, engineering, psychology, and social sciences. on December 9, 2023

Instructor: Yoottapong Klinthongchai (Elsevier)

Group: BU Community

Course(s):

5/5 - (4 votes)

Tag(s): Database search, Information search, Library, Research, ScienceDirect

GI282 Gamification

October 19, 2023February 21, 2024Information Technology

การบรรยายแบบออนไลน์ เรื่อง Gamification โดย Khun Supara Dighton-Mason, Entrepreneurship and Innovation, Specialist and Researcher, University of London เมื่อวันที่ 17 กุมภาพันธ์ 2564 เป็นส่วนหนึ่งของวิชา GI282 Disruptive Innovation ปีการศึกษา 2563

Instructor: Supara Dighton-Mason

Group: BU Community

Course(s): GI282